Which of the following statements are not true regarding credit cards?
A) They can be issued directly by a merchant.
B) They can be issued through a third party.
C) Cardholders may be eligible for special discounts.
D) Cardholders may be eligible for special store events.
E) Cardholders are usually not driven to return to the store.
E
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To get more retailers to stock its products, Rust-Oleum paint developed a strong advertising campaign aimed at consumers. The ads show creative ways to use paint to make homes more attractive and emphasize the facts the paint doesn't chip, peel, or fade. What type of promotional strategy is Rust-Oleum using?
a. reinforcement b. pull c. channel d. push
What is the most important written vehicle of all for public relations writers?
A) the feature story B) the crisis statement C) the tweet D) the speech