To get more retailers to stock its products, Rust-Oleum paint developed a strong advertising campaign aimed at consumers. The ads show creative ways to use paint to make homes more attractive and emphasize the facts the paint doesn't chip, peel, or fade. What type of promotional strategy is Rust-Oleum using?

Son applied for a car loan from First Bank. First Bank would not approve the loan unless Dad agreed that he would pay the loan if First Bank's efforts to collect from Son were unsuccessful. To be enforceable, Dad's agreement with First Bank

a. Must be in writing b. May be either oral or in writing c. Must be executed under seal d. Must be witnessed by Son.

During which of the following stages of the business buying process is a buyer most likely to conduct a value analysis by carefully studying components to determine if they can be redesigned, standardized, or made less expensively?

A) proposal solicitation B) general need description C) order-routine specification D) performance review E) product specification