The authors of your textbook recommend at least two key points
and no more than five key points in a presentation.
Indicate whether the statement is true or false
T
Communication & Mass Media
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The sense of discomfort that a person experiences when new information conflicts with thatperson's current attitudes, beliefs, values, or behavior is
a. cognitive confusion. b. cognitive dissonance. c. logical dissonance. d. reasonable disassociation.
Communication & Mass Media
Explain market segmentation in mass media. Why factors are driving segmentation?
What will be an ideal response?
Communication & Mass Media