Explain market segmentation in mass media. Why factors are driving segmentation?
What will be an ideal response?
ANSWER:
As multiple channels of mass media have evolved, the potential market share of any one media product has decreased. Therefore, media producers now produce media aimed at particular market segments, such as 18- to 34-year-olds or sports lovers. This narrowcasting has been branded to guide audiences to material created for them.?
You might also like to view...
What are the four major categories of public relations research?
What will be an ideal response?
A coach of a high school athletic team may be inclined to use the __________ style of leadership, while the coach of an established professional athletic team may be inclined to use the ___________ style of leadership
A. selling, telling B. participating, task-master C. country club, theory y D. theory y, theory x E. selling, delegating