The distinctive models of living of a society or some of its segments refers to ________
A) geo-demographics
B) lifestyles
C) psychometrics
D) demographics
E) usage segments
B
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Hobby-Light is a desk light that lets hobbyists match colour swatches accurately without going outside. Its like convenient, natural sunlight inside. The lights have high marketing costs, are sold with high dealer margins, and high production costs. Ads for the product aim at educating craftspeople who work with fabrics and paints about the benefits of the Otto-Light. In which stage of the product life cycle is the light?
A. Introductory B. Growth C. Maturity D. Decline E. Saturation
Which of the following is a postpurchase service offered by retailers?
A) accepting orders over the telephone B) advertising and window displays C) delivery to the customer's doorstep D) general information E) interior decoration of the retail outlet