Hobby-Light is a desk light that lets hobbyists match colour swatches accurately without going outside. Its like convenient, natural sunlight inside. The lights have high marketing costs, are sold with high dealer margins, and high production costs. Ads for the product aim at educating craftspeople who work with fabrics and paints about the benefits of the Otto-Light. In which stage of the product life cycle is the light?
A. Introductory
B. Growth
C. Maturity
D. Decline
E. Saturation
Ans: A. Introductory
Business
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The printing or publishing of an advertisement for the sale or rental of residential property that indicates a wrongful discriminatory preference is a violation of the:
a. Unruh Civil Rights Act. b. Federal Fair Housing Act (FFHA). c. American with Disabilities Act (ADA). d. Equal Credit Opportunity Act.
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What is viral marketing? Give an example of a Web site where user-generated content is sometimes shared widely
What will be an ideal response?
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