Which of the following is a postpurchase service offered by retailers?
A) accepting orders over the telephone
B) advertising and window displays
C) delivery to the customer's doorstep
D) general information
E) interior decoration of the retail outlet
C
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There are many different market-perceived needs for products around the world. What is a luxury in one market will be standard in another. Cameras may be bought in the United States, Germany, Japan, and Africa. Consumers in all of these markets will have _______________ for the product; however, the primary function demanded stays the same, the expectation of excellent pictures.
Fill in the blank(s) with the appropriate word(s).
Which of the following best explains how consumers make purchase decisions in consumer markets?
A) by analyzing proposals B) by qualifying potential sources C) by assessing the utility of the offered product or service D) by building relationships with suppliers E) by searching for a consumer's surplus