There are many different market-perceived needs for products around the world. What is a luxury in one market will be standard in another. Cameras may be bought in the United States, Germany, Japan, and Africa. Consumers in all of these markets will have _______________ for the product; however, the primary function demanded stays the same, the expectation of excellent pictures.

Fill in the blank(s) with the appropriate word(s).

Ans: Differing expectations

Business

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