What does a guest statute provide?
A) That a driver who has voluntarily given a ride to a passenger without compensation is not
liable to the passenger for ordinary negligence
B) That homeowners cannot be sued by their social guests for injuries incurred while the
guests were in the homeowner's home with permission
C) That tavern owners are strictly liable for alcohol related injuries caused by tavern guests
who were served alcohol at the tavern
D) That someone serving alcohol to guests in the home is liable if the alcohol causes the guest
to become intoxicated and injure another person while intoxicated
A
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Teenagers are expected to respond in a similar way to a set of marketing efforts. In other words, this group represents a ________
A) channel intermediary B) line extension C) market segment D) product attribute E) brand personality
Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
A) Marketers want to increase their market share. B) Marketers want to increase the share they get of the customer's purchasing in their product categories. C) Marketers want to diversify their operations and customize their products to cater to the entire market. D) Marketers want to continuously increase their customers' levels of satisfaction. E) Marketers want to turn satisfied customers into delighted customers.