Teenagers are expected to respond in a similar way to a set of marketing efforts. In other words, this group represents a ________

TimeO promotes its digital watches as being the ultimate tough watch, resistant to mechanical

shock and water. The promotions mention a 5 year replacement warranty for all types of manufacturing defects. Which of the following product differentiation approaches is TimeO using? A) ease of use B) customization C) durability D) form

Dixon Electronics recently introduced a new computer with features unavailable from other products on the market. Dixon is charging a very high price for the computer and has plans to progressively lower the price over the next year

Dixon is most likely using a ________ strategy. A) cost-plus B) skimming C) penetration D) diversification