Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
A) Marketers want to increase their market share.
B) Marketers want to increase the share they get of the customer's purchasing in their product categories.
C) Marketers want to diversify their operations and customize their products to cater to the entire market.
D) Marketers want to continuously increase their customers' levels of satisfaction.
E) Marketers want to turn satisfied customers into delighted customers.
B
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Bell-Mark Sales sells a single-color flexographic printer to plastic manufacturers that need to print company logos, product descriptions, warning logos and bar codes on plastic film to be used in making packaging. The ________ for Bell-Mark in 2002 for the European plastics manufacturer market is $14 million or a 50 percent market share.
A. Sales potential B. Market forecast C. Total sales quota D. Sales forecast E. Market potential
Through market research a consumer gathers information about the competing brands of a product and their features. The consumer then advances through four sets with respect to brands before a decision is reached. What are those four sets?
What will be an ideal response?