Which of the following is Not an essential element of value?

The best way to persuade an audience to do something is to

A) convince them that their existing motivations are unreasonable. B) change their motivation by suggesting that they are unsophisticated. C) align your message with their existing motivation. D) use scare tactics to describe the consequences of failing to do what you have asked. E) shame them into doing what you want.

Using polite language in persuasive messages

A) enhances the effectiveness of your arguments. B) is less effective than an aggressive "hard sell." C) shows a lack of confidence, and should be avoided. D) is effective only with external audiences. E) is helpful in the body, but not in the opening or close.