The best way to persuade an audience to do something is to
A) convince them that their existing motivations are unreasonable.
B) change their motivation by suggesting that they are unsophisticated.
C) align your message with their existing motivation.
D) use scare tactics to describe the consequences of failing to do what you have asked.
E) shame them into doing what you want.
Answer: C
Explanation: C) Effective persuasive messages are closely aligned with audience motivations, those forces that drive people to satisfy their various wants and needs. These motivations can range from safety and security to power and control, achievement, self-actualization, and more.
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