According to the brand asset valuator model, which of the components of brand equity measures the breadth of a brand's appeal?

Which of the four major categories of quality costs is particularly hard to quantify?

A) prevention costs B) appraisal costs C) internal failure costs D) external failure costs E) None is hard to quantify.

Pass-through grants are accounted for

A. Only in Agency Funds. B. By increasing or decreasing governmental fund assets and liabilities to reflect the agency relationship–no revenues are reported in the governmental fund. C. As revenues and expenditures or expenses in the appropriate fund of the pass-through entity (primary recipient). D. As other financing sources and other financing uses in the appropriate fund of the pass-through entity (primary recipient).