What is meant by cultural pollution? Give two examples
What will be an ideal response?
Student answers will vary. Cultural pollution is the constant assault on our senses by advertising. Examples will vary but may include commercials that interrupt serious programs, pages of ads that obscure magazine articles, spam that fills e-mailboxes, and billboards that mar beautiful scenery.
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n a push strategy ________________________.
A. The focus is on end users B. Members of the channel are targeted for promotion C. Members typically rely on advertising D. End users drive the distribution of the new product E. All of these
Which of the following is not considered unlawful and prohibited when marketing long-term care insurance?
A) Consultative selling tactics B) Cold lead advertising C) Twisting D) High pressure tactics