n a push strategy ________________________.
A. The focus is on end users
B. Members of the channel are targeted for promotion
C. Members typically rely on advertising
D. End users drive the distribution of the new product
E. All of these
B. Members of the channel are targeted for promotion
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Some of the services offered by Boyle's gyms, especially those provided by individual trainers, may vary in quality, which is best described as _______.
a. inseparability. b. perishability. c. homogeneity. d. heterogeneity. e. intangibility.
Investors Al and Bea lend $100,000 to each new idea. Al's history is that he selects low-risk projects or ideas that hit 80% of the time. Bea's history is that she takes on high-risk projects that hit 40% of the time
What rate of return must each successful project pay Al and Bea for them to break even? A) Al's rate is 150%, and Bea's rate is 25%. B) Al's rate is 40%, and Bea's rate is 40%. C) Al's rate is 25%, and Bea's rate is 150%. D) Al's rate is 30%, and Bea's rate is 150%.