An employee is told, "If you perform well, we will give you a more

comfortable cubicle." The operant conditioning strategy being used here is classified as

a. positive reinforcement. c. classical conditioning. b. negative reinforcement. d. office behaviorism.

b

Business

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What is the first step in creating a powerful multimedia presentation?

Analyze your situation. Compose your slideshow. Select the slide background color.

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In which of the following stages of personal selling does a salesperson tell the product story to the buyer?

A) preapproach B) prospecting and qualifying C) presentation and demonstration D) closing E) overcoming objections

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