The unique selling proposition (USP) focuses on ________
A) a feature that is unlike others found in competing products that answers the question: What is different?
B) a unique customer benefit that answers the question: What's it in for me?
C) a premier priced product that answers the question: What product offers the highest quality?
D) emulating the most successful products in the industry
B
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Athleisure, Inc. sells athletic gear by sending customers a catalog nine times a year. The company has no retail stores or website, but offers a toll-free order number that operates 24 hours a day, 365 days a year. Athleisure, Inc. sells using a technique known as
A. multilevel marketing. B. telemarketing. C. teletailing. D. indirect marketing.
Loyal but low profit customers should
a. be targets for up-selling or cross-selling. b. have price lowered for them. c. be "fired". d. be targeted for increasing switching costs. e. both a and d