Loyal but low profit customers should
a. be targets for up-selling or cross-selling.
b. have price lowered for them.
c. be "fired".
d. be targeted for increasing switching costs.
e. both a and d
A
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Which of the following was NOT listed in your textbook as a secondary information source on marketing?
A) Reference guide B) Index C) Dictionary D) Directory E) Google
The production manager for the Coory soft drink company is considering the production of two kinds of soft drinks: regular (R) and diet (D). Two of her limited resources are production time (8 hours = 480 minutes per day) and syrup (1 of the ingredients),
limited to 675 gallons per day. To produce a regular case requires 2 minutes and 5 gallons of syrup, while a diet case needs 4 minutes and 3 gallons of syrup. Profits for regular soft drink are $3.00 per case and profits for diet soft drink are $2.00 per case. What is the objective function? A) MAX $2R + $4D B) MAX $3R + $2D C) MAX $3D + $2R D) MAX $4D + $2R