Salespeople today are most likely encouraged by employers to:
A) push products on customers for quick, short-term sales
B) build careers that will translate across many industries
C) maximize their time by automating most functions
D) build long-term partnerships with customers
E) focus more heavily on the product life cycle
D
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What is the goal of ergonomics?
A. Reducing the complexity of the job. B. Reducing the physical strain on employees. C. Reducing the memorization required by the job. D. Increasing meaningfulness of the job.
Archetype is a Unilever SBU that markets a number of different tea brands around the world. Each brand addresses the taste and emotions of local tea cultures. Which of the following would be part of Archetype's internal environment?
A) changes in the way people drink tea B) increased competition from a local tea producer C) government regulations of information on package labels D) marketing Archetype does to reach consumers and satisfy their cultural needs E) a shortage of tea leaves due to unusual weather conditions