What is the goal of ergonomics?
A. Reducing the complexity of the job.
B. Reducing the physical strain on employees.
C. Reducing the memorization required by the job.
D. Increasing meaningfulness of the job.
Answer: B. Reducing the physical strain on employees.
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The chapter discussed a few specific subtypes of convenience products. Which of the following is considered a subtype of convenience product?
A. Impulse product B. Staple Product C. All of these D. Consumer packaged good
The key to a successful action phase in the AIDA model is
A) getting readers to change their minds. B) increasing the audience's awareness of your product or service. C) making the action you propose simple and easy. D) creating a win-lose situation, with you as the winner. E) reproaching the audience for not taking action sooner.