The key to a successful action phase in the AIDA model is
A) getting readers to change their minds.
B) increasing the audience's awareness of your product or service.
C) making the action you propose simple and easy.
D) creating a win-lose situation, with you as the winner.
E) reproaching the audience for not taking action sooner.
Answer: C
Explanation: C) Consumers have many choices. If you want them to take action on your product, you need to remove all obstacles to taking that action. That is why, for example, magazine subscription ads include a prepaid "bill me later" card that customers just pop in the mail. Companies know customers are much more likely to make a purchase if the process is quick and easy to carry out.
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What is the correlation coefficient between the following two investments?
Year Return A Return B 1 2% -3% 2 -6% 5% 3 4% -6% 4 -1% 2% 5 -9% 8% A) Positive B) Negative C) Zero D) Unable to determine without knowing the covariance
Which of the following statements is true regarding conflict?
A) The smaller the group, the greater the likelihood of conflict. B) The less specialized the activities of the group, the greater the likelihood of conflict. C) People low in the personality traits of disagreeableness, neuroticism, or self-monitoring are more likely to engage in a conflict. D) Diversity of goals among groups is a major source of conflict. E) As the ambiguity about where responsibility for actions lies decreases, the potential for conflict increases.