Archetype is a Unilever SBU that markets a number of different tea brands around the world. Each brand addresses the taste and emotions of local tea cultures. Which of the following would be part of Archetype's internal environment?
A) changes in the way people drink tea
B) increased competition from a local tea producer
C) government regulations of information on package labels
D) marketing Archetype does to reach consumers and satisfy their cultural needs
E) a shortage of tea leaves due to unusual weather conditions
D
Business
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According to a study by R. L. Tung, the most important reason for expatriate failure among U.S. multinationals was difficulty coping with a new environment
Indicate whether the statement is true or false.
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