Allocating resources, overseeing first-line managers, and developing and implementing activities are the functions of:

Smartphones that are equipped with a global positioning system can determine the users' exact geographic position. This capability has created new opportunity for marketers by using all of the following innovative means except:

A) text messages can be sent to smartphone users who are in the vicinity. B) offering special deals to smartphone users who happen to be in the vicinity. C) promoting mobile campaigns which will reach smartphone users. D) obtaining demographic information about the smartphone users. E) locate smartphone users for delivering products or services.

There is often tension between objectives of increasing market share and increasing profits because:

A) some of the activities required to increase share lower profit margins and increase costs. B) market share and profits cannot be increased simultaneously. C) market penetration strategy, an effective strategy to increase share, usually results in negative earnings. D) market share is a prerequisite to increase in profits.