There is often tension between objectives of increasing market share and increasing profits because:
A) some of the activities required to increase share lower profit margins and increase costs.
B) market share and profits cannot be increased simultaneously.
C) market penetration strategy, an effective strategy to increase share, usually results in negative earnings.
D) market share is a prerequisite to increase in profits.
A
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On a balance sheet for a merchandiser, Merchandise Inventory is listed as a(n) ________
A) current asset B) current liability C) expense D) revenue
Which of the following is NOT one of the steps in the work load approach to determining sales force size?
A. Estimate the revenue generated by one salesperson B. Classify the firm's customers into categories C. Determine the time available per salesperson D. Determine frequency and length of calls for accounts E. Apportion salesperson's time by task performed