Smartphones that are equipped with a global positioning system can determine the users' exact geographic position. This capability has created new opportunity for marketers by using all of the following innovative means except:

A) text messages can be sent to smartphone users who are in the vicinity.
B) offering special deals to smartphone users who happen to be in the vicinity.
C) promoting mobile campaigns which will reach smartphone users.
D) obtaining demographic information about the smartphone users.
E) locate smartphone users for delivering products or services.

D

Business

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Which constitutes default by a trustor?

A. Failure to pay taxes B. Failure to make monthly payments C. Failure to pay insurance D. Any of these

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Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or package. Which of the following statements is not true regarding the use of color in selected countries?

A) The yellow color on Caterpillar's earthmoving equipment is acceptable worldwide. B) Packaging aesthetics are particularly important to the Japanese. C) The color white is associated with death and bad luck in some Asian countries. D) The red Marlboro color had to be changed in some Asian countries. E) The Chinese consider the color red to be lucky.

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