Creative work in an advertising campaign cannot be completed without knowing which message channel will be used to convey the message to the target market. What is the message channel?

To optimize permission marketing programs, firms must feature:

A) prizes and price discounts B) regular newsletters C) entertaining content and account information D) empowerment and reciprocity

The following are principles for building a successful frequency or loyalty program, except:

A) exclude less valuable customers through data mining B) design the program to enhance the value of the product C) calculate the full cost of the program D) design a program that maximizes the customer's motivation to make the next purchase