The following are principles for building a successful frequency or loyalty program, except:
A) exclude less valuable customers through data mining
B) design the program to enhance the value of the product
C) calculate the full cost of the program
D) design a program that maximizes the customer's motivation to make the next purchase
A
Business
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Entrepreneurial orientation and availability of venture capital are examples of country-specific advantages
Indicate whether the statement is true or false
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________ is an approach to performance measurement that closely links the strategic and financial perspectives of a business
A) Transfer pricing B) Budget to actual C) The balanced scorecard D) Return on investment
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