To optimize permission marketing programs, firms must feature:

A) prizes and price discounts
B) regular newsletters
C) entertaining content and account information
D) empowerment and reciprocity

D

Business

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Which of the following statements is correct?

A. Consistency is not a key feature of specifications. B. Consumers are the primary audience for specifications. C. Specifications are a type of description. D. Communicators should not express personal opinions, even when a product may be unsafe or unsound.

Business

Which of the following creates a bull spread?

A. Buy a low strike price call and sell a high strike price call B. Buy a high strike price call and sell a low strike price call C. Buy a low strike price call and sell a high strike price put D. Buy a low strike price put and sell a high strike price call

Business