____middle class in USA
(a) profit is okay
(b) keep costs within acceptable levels
(c) ultra-rich
(d) 65% to 70%
(e) working women
(f) single parent families
d
Business
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In response to the need to reinforce the brand promise, ________ is about mixing and matching marketing activities to maximize their individual and collective effects
A) personalized marketing B) mass customization C) globalized marketing D) relationship marketing E) integrated marketing
Business
Word-of-mouth advertising is also known as ________
A) mass marketing B) niche marketing C) one-to-one communication D) viral advertising E) relationship marketing
Business