In response to the need to reinforce the brand promise, ________ is about mixing and matching marketing activities to maximize their individual and collective effects

A) personalized marketing
B) mass customization
C) globalized marketing
D) relationship marketing
E) integrated marketing

E

Business

You might also like to view...

Demand for organic foods has increased dramatically as Americans become aware of the effects of pesticides and other harmful chemicals in food. This exemplifies which force for change outside the organization?

What will be an ideal response?

Business

All of the following statements are true about coding, EXCEPT:

a. coding can be tedious if certain issues are not addressed prior to collecting the data. b. a well-planned questionnaire can reduce the amount of time spent on coding. c. for open-ended questions, a coding process should be prepared before collecting data d. numerical codes are easier to input than alphanumeric codes e. coding involves grouping and assigning values to responses to the survey questions

Business