Word-of-mouth advertising is also known as ________

A) mass marketing
B) niche marketing
C) one-to-one communication
D) viral advertising
E) relationship marketing

D

Business

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Aristide and Oana are considering attending a clinic to help them quit smoking. What will they be better able to assess after they attend the clinic and learn about the techniques it uses to help customers quit smoking?

a. the heterogeneity feature of the clinic b. the tangible attribute of the clinic c. the creative quality of the clinic d. the experience quality of the clinic

Business

In what section of a formal report would a reader find content-specific headings?

A) Executive summary B) Reference list C) Title page D) Detailed discussion E) Introduction

Business