Which of the following is a problem associated with arbitration?
A) The arbitrators are chosen based on the demographics of the disputants.
B) Allegations of race, sex, and age discrimination cannot be annexed to arbitration.
C) Arbitration allows industries to hide its disputes from the public.
D) Disputes involving intellectual property rights cannot be resolved through arbitration.
C
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Product planners need to consider products and services on three levels. At the second level, product planners must ________
A) offer additional product support and after-sale services B) identify the core customer value that consumers seek from the product C) turn the core benefit into an actual product D) find out how they can create the most satisfying brand experience E) define the problem-solving benefits or services that consumers seek
It is more difficult to assess the bottom-line impact of public relations activities than the bottom-line impact of advertising
Indicate whether the statement is true or false