Product planners need to consider products and services on three levels. At the second level, product planners must ________
A) offer additional product support and after-sale services
B) identify the core customer value that consumers seek from the product
C) turn the core benefit into an actual product
D) find out how they can create the most satisfying brand experience
E) define the problem-solving benefits or services that consumers seek
C
Business
You might also like to view...
Market segments can be differentiated by ethnicity and multicultural aspects
Indicate whether the statement is true or false a. True b. False
Business
Ad copy can best attract customers when it is based on customer needs and situations that are familiar to customers
Indicate whether the statement is true or false
Business