It is more difficult to assess the bottom-line impact of public relations activities than the bottom-line impact of advertising

A business repays the amount borrowed on a note with cash. Which of the following accounts is debited?

A) Cash B) Accounts Payable C) Notes Payable D) Notes Receivable

A good source of information about how to improve customer loyalty is to examine:

A) current customers. B) new customers. C) customers who defect. D) potential customers.