Explain briefly the Wheelwright and Clark general realization process model discussed in the text,
What will be an ideal response?
The general realization process model emphasizes cross-functional integration and provides the primary activities of engineering, marketing, and manufacturing for each development phase. Wheelwright and Clark broadly define these functional areas, intending marketing to include market research and sales, and manufacturing to include process development, manufacturing engineering, and plant operations. This model also specifies the key milestones and key decisions for each phase. Because approval acts as a "gate" through which a project must pass to progress to the next development phase or "stage," this kind of model of the realization process is called a stage-gate model.
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Which of the following instances does not exemplify when a late-mover advantage arises?
a. Property rights protections in the form of patents, copyrights, and trademarks prevent the ready imitation of initial moves. b. Rapid market evolution gives fast followers the opening to leapfrog a first mover's products with more attractive next-version products. c. Market uncertainties make it difficult to ascertain what will eventually succeed. d. Products of an innovator are simple, do not need a high customer understanding, and easily penetrate the market. e. Pioneering helps build a firm's reputation with buyers and creates brand loyalty.
A firm's marketing department must partner with other company departments to produce superior value for customers
Indicate whether the statement is true or false