A firm's marketing department must partner with other company departments to produce superior value for customers

In the growth of smartphones a new technology called _____ enables companies to send messages from automated applications to people on everything from alerts from their banks to special offers from retailers.

A. IM B. SMS C. M-commerce D. A2P E. CPD

By discouraging cross-functional collaboration, leaders can most likely guarantee that followers will:

A. focus on only short-term outcomes. B. request additional time to complete projects. C. only offer up tried and true solutions to problems. D. respond to reward power more than coercive power.