In terms of sample-based audience data, a _____________ of 95% means that 95 out of 100 times results can be expected to fall within a certain range of values

a. confidence interval
b. standard error
c. statistic
d. range
e. none of the above

a

Communication & Mass Media

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Richard, a public relations officer, always makes it a point to study the needs and requirements of the targeted group before launching a campaign. What is this step called?

a) Research b) Planning c) Communication d) Evaluation

Communication & Mass Media

Rosita uses her purse as a __________ marker in the movie theater when she puts it on the seat next to her so that no one will sit there

Fill in the blank with correct word

Communication & Mass Media