Richard, a public relations officer, always makes it a point to study the needs and requirements of the targeted group before launching a campaign. What is this step called?

a) Research
b) Planning
c) Communication

d) Evaluation

a

Communication & Mass Media

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All of the following are useful means to increase shared meaning EXCEPT:

a. engaging in role-taking. b. paying attention to feedback. c. using ambiguity. d. paying attention to the connotative meanings of words

Communication & Mass Media

Emotional distress is defined as ______.

a. being insulted b. being mildly upset c. being frightened or extremely anxious d. feeling nauseous

Communication & Mass Media