Which of the following are reasons why control is needed in an organization?
a. to centralize decision making
b. to detect opportunities
c. to adapt to change and uncertainty
d. to reduce costs and increase productivity
e. to discover errors and irregularities
b. to detect opportunities
c. to adapt to change and uncertainty
d. to reduce costs and increase productivity
e. to discover errors and irregularities
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Whizz Corp. wishes to introduce a new hybrid car into mature markets in developed countries with the goal of gaining mass-market share quickly. Which of the following pricing strategies would help the firm meet its goal?
A) market-skimming pricing B) market-penetration pricing C) market-segmentation pricing D) cost-plus pricing E) captive-product pricing
A ________ refers to the way a product is defined by consumers on important attributes—the place the product occupies in consumers' minds relative to competing products
A) core competency B) value stream C) value proposition D) product position E) product specification