A ________ refers to the way a product is defined by consumers on important attributes—the place the product occupies in consumers' minds relative to competing products

What is a key component of the operating plan development process?

A. identification of competitive advantage B. identify threats C. identify opportunities D. assess position in the marketplace E. Identification of required staffing, infrastructure, and process

Print advertising (newspapers and magazines) is generally acknowledged as the most powerful advertising medium

Indicate whether the statement is true or false