Have a record and reputation for being truthful, reliable and
well-researched will make you more
A. competent.
B. confident.
C. audience analytic.
D. trustworthy.
E. presentable.
Answer True or False
D
Communication & Mass Media
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Hard-sell advertising is characterized by messages with _______________ appeal, while soft-sell advertising emphasizes messages with _______________ appeal
a) aggressive … rational b) logical … rational c) rational … emotional d) emotional … logical
Communication & Mass Media
Speech communication research has tended to document that when natural groups are presented with a problem they do not follow McBurney and Hance’s five steps
A. True B. False
Communication & Mass Media