Hard-sell advertising is characterized by messages with _______________ appeal, while soft-sell advertising emphasizes messages with _______________ appeal

As you deliver your speech, your first opportunity to gain your audience?s attention is during

the ________. A) introduction B) preview C) thesis D) transition

In his book, The Presentations of Self in Everyday Life, _________ explores how what we think of the self is carefully crafted performance.

A. Buber B. Geertz C. Frankenberg D. Goffman