Research by Marriott Hotels indicates that four of the five top factors contributing to customer loyalty come into play during the first 10 minutes of service delivery

Which of the following has historically served as the core metric of MPR campaigns?

A) bylined articles B) media mentions C) advertising D) press releases E) word-of-mouth

For the network shown in Fig. 7.1, what is the project duration?

A) 6 B) 15 C) 13 D) 14