Which of the following has historically served as the core metric of MPR campaigns?

A) bylined articles
B) media mentions
C) advertising
D) press releases
E) word-of-mouth

B

Business

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Which of the following BI tools or abilities have been driving the movement toward "smart cities?"

A) OLAP B) chi-square analysis C) predictive analytics D) data mining E) big data analytics

Business

Nearly all companies sell more than one product, and thus, they must be concerned with sales mix

Indicate whether the statement is true or false

Business