Nearly all companies sell more than one product, and thus, they must be concerned with sales mix

Which of the following statements best explains why the CPA profession had found it essential to establish ethical standards and means for ensuring their observance?

a. A distinguishing mark of a profession is its acceptance of responsibility to the public b. A requirement for a profession is to establish ethical standards that stress primarily a responsibility to clients and colleagues c. Ethical standards that emphasize excellence in performance over material rewards establish a reputation for competence and character d. Vigorous enforcement of an established code of ethics is the best way to prevent unscrupulous acts

________ is a broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization

Fill in the blank(s) with correct word