For the network shown in Fig. 7.1, what is the project duration?

Your boss has just told you to work on getting trademark protection for a new brand of backpack the firm has developed. The product is to be called the Thermos Pak and has a unique logo. Why do you tell your boss that this protection will be difficult?

a. The shape of your new and unusual product cannot be legally protected. b. Thermos is a generic product name. c. You also use abbreviated versions of your brand name such as Tee Pee and T.P. d. You will need a catchy phrase to promote the new brand.

A ________ structure organizes divisions according to the requirements of the different locations in which an organization appears

A) geographic divisional B) product divisional C) functional D) multidivisional