Your boss has just told you to work on getting trademark protection for a new brand of backpack the firm has developed. The product is to be called the Thermos Pak and has a unique logo. Why do you tell your boss that this protection will be difficult?
a. The shape of your new and unusual product cannot be legally protected.
b. Thermos is a generic product name.
c. You also use abbreviated versions of your brand name such as Tee Pee and T.P.
d. You will need a catchy phrase to promote the new brand.
Ans: b. Thermos is a generic product name.
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Mark tried a new fruit-flavored beverage and thought it was awful. He was especially disappointed because he had liked the dried-fruit snacks marketed under the same brand name. Now he wasn't sure he even wanted to buy the snacks he had liked before. This highlights a problem in branding known as:
a. new brands b. co-mingled brands c. undifferentiated brands d. approximated brands e. brand dilution
The system of accounting in which every transaction affects at least two accounts is called the double-entry system
Indicate whether the statement is true or false