Mark tried a new fruit-flavored beverage and thought it was awful. He was especially disappointed because he had liked the dried-fruit snacks marketed under the same brand name. Now he wasn't sure he even wanted to buy the snacks he had liked before. This highlights a problem in branding known as:
a. new brands
b. co-mingled brands
c. undifferentiated brands
d. approximated brands
e. brand dilution
Ans: e. brand dilution
Business
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A real estate broker need not prove that he is the procuring cause when:
a. an open listing is used. b. a net listing is used. c. an exclusive right to sell listing is used. d. The broker never needs to prove he is the procuring cause.
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One common approach used by advertising agencies to understand a client's customers is the focus group
Indicate whether the statement is true or false
Business