Most dissatisfied customers complain to the company about poor services or products

Indicate whether the statement is true or false.

False

Business

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Two shortcomings of customer satisfaction measurement programs – they do not survey noncustomers and they don't provide a market assessment for supplier firms – can be remedied by a customer _______

a. loyalty survey b. delight test c. point of difference analysis d. customer value analysis

Business

What are some of the possible employee responses to change? What is the role of management in dealing with employee resistance?

What will be an ideal response?

Business